GreenLight Mobility expands to Chicago suburbs with veteran franchisee

GreenLight Mobility has opened a new franchise territory in the northern Chicago suburbs with Libertyville resident and Navy veteran Whitney Booth. The move expands the home-modification brand’s reach in a fast-growing aging-in-place market and brings healthcare-led mobility services to Lake, Cook and McHenry county communities.

Why it matters: - GreenLight Mobility is pushing into a large suburban market where more older adults want to stay in their homes safely. - The new Libertyville franchise gives northern Chicago-area families a local option for mobility and accessibility modifications. - The company’s model blends healthcare oversight with home-installation services, which can build trust with clients and referral partners.

What happened: - GreenLight Mobility announced an expansion into the northern suburbs of Chicago. - Libertyville resident Whitney Booth bought the franchise territory. - Booth is a U.S. Navy veteran with healthcare operations experience. - The new franchise will serve Lake County and parts of Cook and McHenry counties. - The territory includes communities such as Libertyville, Vernon Hills, Waukegan, Gurnee, Lake Forest, Lake Bluff, North Chicago, Mundelein, Barrington, Lake Zurich, Arlington Heights, Buffalo Grove, Wheeling, Grayslake, Wauconda, Hoffman Estates, Northbrook, Highland Park, Deerfield, Highwood, Lincolnshire, Prospect Heights and Glencoe.

The details: - Booth previously worked as an operations officer for a multi-practitioner medical practice. - Her background included vendor relationships and patient experience. - Booth said she was drawn to the mission of helping people with mobility restrictions live safely and independently at home. - GreenLight Mobility serves seniors and people with limited mobility through home modifications and aging-in-place solutions. - Assessments are performed by or under the direction of licensed healthcare professionals such as certified occupational therapy assistants or physical therapists. - The franchise offers stairlifts, ramps, grab bars, bathroom modifications and equipment rentals. - GreenLight says franchisees receive 10-day onboarding plus field and vendor training. - The company says no prior medical or construction experience is required. - A compact 2,000-square-foot warehouse model is designed to keep overhead low and support faster installs. - The company says the model creates multiple revenue streams through installation services, assessments and equipment rental. - GreenLight Mobility was founded by Gregg Frank, a licensed occupational therapist, and Karen Frank, a physical therapist. - The company says it has helped more than 10,000 families remain in their homes since 2007. - GreenLight Mobility is headquartered in Randolph, New Jersey. - Oakscale Franchise Partners manages franchise sales for the brand. - Oakscale President Joshua Kovacs said the franchise continues to attract healthcare professionals and military veterans.

Between the lines: - Booth’s purchase shows the brand is targeting franchisees with both service experience and healthcare credibility. - The territory expansion fits a broader aging-in-place trend as suburban markets grow older. - The franchise pitch leans on operational support and protected geography, which can be attractive to first-time owners. - GreenLight is positioning itself as more than a contractor by emphasizing clinical review and healthcare referrals.

What's next: - Booth will build out GreenLight Mobility’s local presence across the northern Chicago suburbs. - The franchise will likely focus on homeowners seeking safer access, bathroom updates and other mobility fixes. - Interested business owners can contact Whitney Booth at WBooth@GreenLightMobility.com. - People seeking franchise information are directed to Oakscale Franchise Partners. - GreenLight Mobility says its market opportunity is supported by the growing age-in-place sector and rising demand for home accessibility solutions.

The bottom line: - GreenLight Mobility is betting that healthcare-led home modifications will resonate with aging suburban households and veteran entrepreneurs alike.